The best email marketing solutions also include their own lead generation and CRM tools to help you manage email campaigns every step of the way. Nowadays, email marketing is a highly specialized field and no longer just a case of sending out bulk email blasts and hoping for the best.Įffective email marketing nowadays is all about permission marketing which means accurately targeting potential customers, allowing them to opt-in, engaging them, following-up and ultimately, converting them into clients. The days of harvesting emails using crawlers and spamming are long gone. What To Look For In The Best Email Marketing Software ConvertKit (Best Free Email Marketing Software) OutBoundEngine (Best For Content Marketing)
Constant Contact (Best For Small Businesses)
